Liberty Mutual: Rise

LIberty Mutual's Olympic partnership had a strong conceptual foundation: Olympic athletes overcome obstacles that would keep most of us down and Liberty gets it–they're in the comeback business, too.,

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This was a classic case of a campaign being absolutely huge with many, many prongs, which allowed me to employ my classic "standing around and looking bored" tactic of getting assignments. I was lucky enough to write the anthem radio and a few headlines that made it onto real live billboards in Chicago. I assume they changed the city forever.